No, this isn’t news on the newest installment that you don’t want of a old film favorite. You know, the ones that have six sequals, two presequals and the revamp we never wanted. In this day and age it would be easy to think otherwise with a title like that though ^. It seems every time we log in there is another cult classic being sent to reboot slaughter that should have went out on a high note. Maybe you keep getting the same style of movie over and over again when you search the horror genre in your favorite streaming service. Which leaves us with this question, why? The answer is simple. WE are the reason this keeps happening.
Ever wonder why it seems like Facebook ads always seem to know exactly what you want? I hear at least once a month a friend say, “man, were we not just talking about this?” or “I swear my phone is listening to me!”. Well, that’s because it is in a way and that my readers is the power of data science. Every time you make a search in that little browser bar up there, it is logged. Every time you say, “hey Cortana, show me the latest horror movie trailers” she takes a note. It might not be “Big Brother” watching you, but there are a bunch of data scientists out there using your data to sway the market and to keep you buying. We keep getting the same thing because we constantly make it a trending question until its a reality. With a market like ours that is so unpredictable they had to nail down a way to hold your interest and make money. All of our searches are put in to graph format and used for marketing. Netflix for example uses all of your search results and watches to curate a list just for you. They have this amazing algorithm that your data is put in to that calculates out other shows like the ones you already watched. This either keeps us hooked on Netflix and we become one with the couch, or we start getting frustrated that we are not seeing anything we want. One little slip up can set your curated list off in the wrong direction though.
My Netflix account is 7 years old now, has been with me through a lot and is practically like my kid now. It has been learning and growing for some time and that is kind of creepy to think about, so don’t. The one thing you want to make sure to do is to keep your account yours. If you have multiple people using your subscription make sure to make them their own accounts as well. We all have that one friend that’s like, “bro, let me get your account login so me and my girl can chill later”. You give him the password and BoOm! His girl picks the worst rom coms known to man, they are forever checked as viewed in your system and now your most suggested movie at 95% is 13 Going on 30. Your years of finding the coolest most obscure horror movies and having new ones suggested to you is now gone. Yes this is from experience and no you don’t want it to happen to you. Luckily around year four I took a small break in subscribing to Netflix and most suggestions were set back to basic when I came back.
How can you change anything you ask? Well it is very simple and requires little effort. It’s called free thought. Give that new director or actor or anything for that matter a chance! You might just find something you like. We keep getting the same big budget garbage movies because we show the industry that it is still in demand. I make it a goal to watch movies that no one is talking about. It’s how I end up finding some of my favorite flicks! Which is why I thought it would be fun for one of my first horror movie review articles to be about horror movies suggested to me by Netflix with the highest percentages. So stick around for my next article and find out if the Netflix algorithm has me figured out by key words and tags alone.